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VIRGIN PULSE

Corporate Website


Website Design / Development / Branding

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After several successful projects with Virgin Pulse, we were hired to completely overhaul their corporate website. The catch was that we had one month for visual design and one month for development! Suffice to say, it was a tight timeframe, but we learned to work efficiently and worked sometimes in tandem with our development team to ensure it was delivered on time.

We began with a complete content audit of their current site, identifying what sections we should lose, and how the new brand aesthetic would translate to the new site. We then provided detailed, annotated wireframes for all pages that took into account how the layout would respond at different sizes, particularly on tablet and mobile.

The website launched on time and on budget, and over the next few months, we were able to make small improvements and additional features that didn’t fit within the original time constraint.

Our Process

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Strategic Planning

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UX/Wireframing

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Visual Design

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Development

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An example of how one particular page ported from a very large monitor size to a much smaller mobile screen.

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“TechGrayscale truly became a partner on our team. They brought new thoughts and approaches to the project while working with us to develop something that reflected our brand: simple and straightforward, yet disruptive. They really created a great site for Virgin Pulse.”


SHAWN LAVANAFormer Head of Marketing, Virgin Pulse

“TechGrayscale truly became a partner on our team. They brought new thoughts and approaches to the project while working with us to develop something that reflected our brand: simple and straightforward, yet disruptive. They really created a great site for Virgin Pulse.”


SHAWN LAVANAFormer Head of Marketing, Virgin Pulse