Print Design / Branding / Marketing
We’ve enjoyed working with Virgin Pulse to constantly build and refine their message as well as how they physically communicate with their audience. TechGrayscale was also engaged to explore how Virgin Pulse would evolve their brand – new visual design systems and typography we could introduce to give it a facelift. We continue to work with them on a wide range of projects and value their ongoing sense of collaboration.
We have art directed numerous campaigns for Virgin Pulse, mostly centering around workplace communication to help drive member engagement (and retention) with their platform.
Custom Iconography & Infographics
Many of the reports and studies that Virgin Pulse publishes are in the form of e-books. These are intended for both digital distribution as well as a physically printed format. TechGrayscale is responsible for the art direction for these documents, ensuring the treatment is on-brand but also unique and fresh in each iteration.
Virgin Pulse relies heavily on email communication with their members. TechGrayscale has helped ensure their updated branding is consistent in this vital correspondence as well. We are also responsible for the backend development of their emails, testing compatibility across 20+ email clients and even integrating with Virgin Pulse’s Hubspot platform.