Motion Design / Animation
After a long year of redesigning the entire SNOCRU graphic interface, adding new features and improving user experience, we really needed to promote the incredible SNOCRU 3.0. We partnered with our client to develop a script, and then TechGrayscale designed storyboards, directed the animation and made recommendations around voiceover talent and music tracks.
The end result was a fast-paced, high-energy video that showcased the new aesthetic and features in a mixture of live action footage and simulated user interactions. This video was shared with early adaptors to encourage aggressive download rates and was also shared to Instagram and Facebook to build social hype. The client noticed a definite spike in adoption rate when the video was deployed publicly. We couldn’t be more pleased with the result and more proud of our client SNOCRU in their continued success!