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SNOCRU

Mobile Application


User Interface / UX / Iconography

SNOCRU has been a valued client for TechGrayscale for the last 5 years. We were fortunate to be involved from its very beginning, concepting features and mapping out the user flow in its first versions. Since then, it’s seen many improvements in features and we constantly push what we can do to create an optimal user experience, both on and off the mountain.

This year, we’ve integrated with the wearable market (both Pebble and Apple Watch) and rolled out a much-improved Android app. We look forward to what SNOCRU has in store for the future and partnering with them in their vision!

TOP-LEVEL APPLICATION MAP

High-Fidelity Wireframes


Whenever planning new features or improvements, we map out the user experience to test any issues before we start graphic design. It allows us to work quickly and have a more agile approach to problem-solving. By working to scale of the end product (mobile, tablet, etc), we’re able to block out elements in a realistic manner to find balance and create the hierarchy. This helps eliminate some variables before we begin the design phase.

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Custom Iconography


What better way to elevate the SNOCRU app as a premium product, standing tall above the competition? A complete suite of custom-made iconography, of course!

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Daycru

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Achievements

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Badges

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Leaderboards

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Tracking

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SnoCru Screen Shots

Just a small sampling of the graphic user interface we developed for the app, closely based on the wireframes

Off the Slopes Counterpart


One important piece of the user experience was that the website functioned more than just a marketing tool. We developed the dashboard area so when users logged in, they were provided with personalized data, leaderboard stats and track heat mapping.

Off the Slopes Counterpart


One important piece of the user experience was that the website functioned more than just a marketing tool. We developed the dashboard area so when users logged in, they were provided with personalized data, leaderboard stats and track heat mapping.

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“I’ve had the pleasure of working with TechGrayscale for 3 years now. With their help, SNOCRU has grown by leaps and bounds! Our user retention rate doubled last year and will hopefully continue on that trend for years to come with TechGrayscale. They are a group of passionate and creative designers that I would recommend to anyone.”


Ed LewisFounder, SnoCru